Media advertising is the practice of applying electronic devices to convey promotional messaging. It is used to increase brand awareness, increase product sales and drive traffic to a organisation’s website. It is also a way for businesses to interact with their customers on a personal level and build company loyalty. The use of social media and also other forms of digital marketing enables marketing pros to connect using their target audience by using a variety of strategies, including on the net video, paid out the benefits of a customer oriented strategy with a digital marketing platform advertising, and social networking posts. The amplified interconnectedness of social websites makes it a distinctive marketing tool that can be used to particular needs. In addition , the ability to record customer info through purchases and merchandise referrals enables SMM as a more targeted form of CUSTOMER RELATIONSHIP MANAGEMENT than classic marketing.